For decades friends and family have been fighting over what to listen to on the radio. Now they don’t have to. Spotify Mashup allows drivers and passengers to create a custom blend of two songs that everyone can enjoy together. Users can then share their mashup to Instagram stories for high visibility and word-of-mouth sharing. To spread the word further, we’ll utilize on-the-road advertising and radio spots because it gets the attention of drivers exactly where they are.
Micha Lewis: Instagram Story + Mashup Design, Art Direction, Strategy, Case Study Script + Voiceover, Video Assets
Ben Sash: Video Animation, Billboard Design + Copy, Art Direction, Video Footage