Spotify Mashup

For decades friends and family have been fighting over what to listen to on the radio. Now they don’t have to. Spotify Mashup allows drivers and passengers to create a custom blend of two songs that everyone can enjoy together. Users can then share their mashup to Instagram stories for high visibility and word-of-mouth sharing. To spread the word further, we’ll utilize on-the-road advertising and radio spots because it gets the attention of drivers exactly where they are.

Micha Lewis: Instagram Story + Mashup Design, Art Direction, Strategy, Case Study Script + Voiceover, Video Assets
Ben Sash: Video Animation, Billboard Design + Copy, Art Direction, Video Footage