Seventh Generation has cared about sustainability since before sustainability was a thing back in 1988. They’re the original eco-friendly brand of cleaning, paper and personal care products. The problem is nobody knows this. The goal of this campaign is to give consumers a reason to choose Seventh Generation over other green brands by showing them that they were here first, and emphasizing what they stand for. The campaign dips into all things 1988 pop culture, the year they were founded.
Solo Project: Art direction, copy, production, research, strategy