I participated in a series of fast-paced, one week briefs in a multi-department agency structure of 14 people. We were briefed by the client on Monday at noon or 2pm EDT and the final campaign was due by 5pm EDT on Friday. The team consisted of:
2 Account Managers
1 Project Manager
1 Social Strategist
2 Media Planners
2 Art Directors
1 Creative Technologist
1 PR Specialist
My Contributions as a Strategist
Conducted research spanning the brand, competitor analysis, social listening, primal branding, cultural analysis, and SWOT analysis. Collaborated with the media team on audience research and determining best media channels. Created briefs and presentation decks. Created written, video, and visual content. Copyedited written materials.
Honors + Awards 🏅
▪MAIP 2020 VEP Finalist Team
My team was selected to present Jiffy Lube to the host agency and a panel of judges.
▪Best Campaign for the Mindshare Brief
▪Top 8 Campaigns of the Summer
PR Specialist, Christi-Anne Weatherly