2020 Award Winner in Digital & Technology
Too often we get excited for our mail, just to say, “Oh, it’s just junk mail.” With 100 million trees getting wasted for junk mail every year in the U.S. a solution was in order. Greenpeace will send out direct mailers on 100% recycled paper with a scannable code. From there people will be directed to the Mail Time micro-site where they can scan their name and address and say goodbye to junk mail. The site connects all of the direct mail databases into one simple, convenient, and streamlined location. Social media channels will help spread the word further.
Solo Project: Research, strategy, copy, art direction, production